Solutions

What We Do

Seven connected capabilities across the international student decision journey — organized around institutional problems, not platforms.

  1. 01Discovery
  2. 02Consideration
  3. 03Inquiry
  4. 04Application
  5. 05Yield
  6. 06Enrollment
The student decision journey from initial discovery through enrollment.
01

Discovery

Market Intelligence & Enrollment Strategy

Before spending in a market, know how students and families actually decide there.

Deliverables Market visibility audit · competitive position · information-gap analysis

See evidence →
02

Consideration

Market Positioning & Decision Architecture

Your institutional story, restructured for a market where nobody has heard it yet.

Deliverables Decision questions · message architecture · localized information hierarchy

See evidence →
03

Discovery

Localized Digital Presence & Discovery

A fast, findable, in-market presence on the platforms your prospects actually use.

Deliverables Localized websites · official platform presence · search visibility

See evidence →
04

Consideration

Content & Platform Activation

Culturally fluent content operations aligned with your admissions calendar and brand standards.

Deliverables Editorial planning · WeChat and RED activation · campaign operations

See evidence →
05

Inquiry

Inquiry, CRM & Attribution Infrastructure

In-market inquiries should land with Admissions, not die in a spreadsheet.

Deliverables Localized forms · SCRM workflows · source-aware CRM handoff

See evidence →
06

Yield

Family Engagement & Yield Support

Communication that reaches families credibly from inquiry through deposit and arrival.

Deliverables Parent journeys · family content · yield communications

See evidence →
07

Consideration

Reputation & Market Trust

Maintain an accurate decision environment through local listening and response.

Deliverables Social listening · misinformation response · risk escalation

See evidence →

An extension of your team, built across markets.

Senior collaborators in the U.S. align the work to enrollment leadership. The Shanghai team executes inside the market and its platforms.

How we work →

Start a conversation

Talk through your market.

We'll come with observations, not a pitch deck.

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