British International School Shanghai · China
BISS — Family Engagement
WeChat communication designed for a decision process in which families participate together.
The challenge
Reach parents with credible, relevant institutional information.
Family co-decision happens inside platform and language contexts that standard school communications can miss.
What AMB built
01
A WeChat-native submission experience
02
Parent-relevant editorial planning
03
Readership measurement
Measured outcomes
30+WeChat submissions / campaign period
60%+readership / campaign period
Metrics are reproduced from AMB’s documented case evidence and retain their original context.
What this demonstrates
Family engagement is an enrollment-journey capability, not an afterthought.
The program treated families as participants in the decision environment and met them in the channel they used.