The China discovery gap most institutions cannot see

Discovery is a system, not a search result

Prospective students and families in China encounter institutions across Baidu, WeChat, RED, third-party rankings, and peer conversations. Each surface contributes a different fragment of the decision.

Start with the experience from inside the market

An effective audit begins with what loads, what ranks, what appears credible, and where the inquiry path leads from a device inside China. The resulting picture often differs from the one visible to a U.S. team.